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  • Report The Five Search Marketing Trends To Know In 2018

    April 5, 2018 | Collin Colburn

    Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing...

  • Report Alert! You Need Notifications

    Master Notifications To Begin Your Digital Experience Evolution
    April 5, 2018 | Julie A. Ask

    Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to...

  • Report Top Trends Shaping Identity Verification (IDV) In 2018

    Post-Equifax Breach, IDV Aggregators Will Cater To Multifaceted IDV Requirements
    March 29, 2018 | Andras Cser, Merritt Maxim

    In the face of increasing identity theft, stricter compliance regulations, and the push for online customer acquisition, reliable, accurate, cost-effective, and easy-to-use identity verification...

  • Report Use AI To Optimize Your IAM Initiatives

    Mitigate Identity Risks And Automate Processes With Emerging AI Models
    March 27, 2018 | Merritt Maxim, Andras Cser

    AI and machine learning (ML) are transforming many existing technologies and processes. Identity and access management (IAM) is no exception to this trend, with many incumbent IAM vendors and new...

  • Report Retail Technology Investment Plans 2018

    Retail Highlights From The Business And Technology Services Survey 2017
    March 26, 2018 | George Lawrie

    As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities...

  • Report Security Budgets 2018: Financial Services And Insurance

    New Initiatives Require Security To Take An Expertise-On-Demand Approach
    March 22, 2018 | Jeff Pollard

    Data breaches, regulation, stiff competition for talent, and decentralized technology spending are still major challenges for security leaders in the FSI industry. We compare the budgets of...

  • Report The State Of Microsoft Active Directory 2018

    For Today's Digital Businesses, AD Is The Identity Backbone Of The Entire Ecosystem
    March 20, 2018 | Merritt Maxim

    Microsoft's Active Directory (AD) has become the most widely used enterprise repository for digital identities. Its centralized collection of user account information also makes it a tempting...

  • Report The I&O Pro's Guide To Enterprise Open Source Cloud Adoption, Q1 2018

    March 20, 2018 | Lauren E. Nelson, Charles Betz

    Digital transformation often runs on open source software. From the operating system to the latest responsive design framework, many open source technologies are stable and ready for prime time....

  • Report Benchmark Your BI Environment For Continuous Improvement

    March 20, 2018 | Boris Evelson

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Intermediate Level: People Practices For Insights-Driven Businesses
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

  • Report Smart Homes Advance Toward Subscription Living

    How The Subscription Economy Will Drive Smart Home Adoption
    March 12, 2018 | Frank E. Gillett

    Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

  • Report Best Practices For Commerce Platform Migration

    Use Seven Tactics To Adopt A New Commerce Platform
    March 8, 2018 | Bruce Eppinger

    Delivering outstanding digital commerce experiences means focusing on the customer and innovation. To meet ever-rising customer expectations, 57% of retail digital business decision makers whom we...

  • Report Five Methods For Measuring Call Deflection From Experiences That Begin With Digital

    How To Prove The ROI Of Your Digital Service Channel Investments
    March 5, 2018 | Ian Jacobs, Art Schoeller

    Application development and delivery (AD&D) professionals supporting contact centers must rein in costs without negatively impacting customer experience. They have heavily bet on lower-cost digital...

  • Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

    Strategic Plan: The Enterprise Content Management Playbook
    March 1, 2018 | Cheryl McKinnon

    Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...

  • Report New Tech: Conversational Computing Platforms, Q1 2018

    Forrester's Landscape Overview Of 21 Providers
    February 27, 2018 | Rob Koplowitz

    Voice input and control is the next human-computer frontier. The largest vendors are investing in conversational platforms; at the same time, smaller, well-funded players look to drive disruption....

  • Report The State Of Digital Business 2018: Top Technologies By Maturity

    Technology As Fuel For Business Growth
    February 21, 2018 | Nigel Fenwick

    The scope of business strategy is increasingly defined by technology. This report helps CIOs understand the technology priorities surrounding digital business strategies. It also reveals the...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work
    February 13, 2018 | J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices...

  • Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • Report Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy

    Customer Obsession Requires Working Across Departments
    February 6, 2018 | Gordon Barnett, Rusty Warner

    Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals...

  • Report The State Of Endpoint Security, 2018

    New Threats Are Driving Technology Consolidation
    February 5, 2018 | Chris Sherman, Salvatore Schiano

    Every year, Forrester surveys thousands of security decision makers and information workers around the world. This report examines endpoint security spending and adoption patterns, helping security...

  • Report The State Of GDPR Readiness

    GDPR Readiness Progresses, But Strategies Depend Too Heavily On IT
    January 31, 2018 | Enza Iannopollo

    With the deadline for GDPR compliance looming in May 2018, it's a good time for security and privacy professionals to take stock of how their readiness efforts and approaches compare to the rest of...

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report An I&O Pro's Guide To Platform-As-A-Service

    There's No Single PaaS To Rule Them All

    Your developer teams seek accelerated productivity, but developing at speed isn't an overnight change. As infrastructure and operations (I&O) professionals enter platform-as-a-service (PaaS)...

  • Report 2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human

    January 24, 2018 | Kate Leggett

    We're at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using...

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