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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Data Literacy: A Lifeline In Uncertain Waters

    June 8, 2020 | Jennifer Belissent, PhD

    The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report Research Overview: Customer Analytics Technologies And Services

    Tools And Technology: The Customer Analytics Playbook
    November 12, 2019 | Brandon Purcell

    Customer analytics is a key part of powering an insights-driven business. To derive insights and take effective actions, customer insights (CI) leaders must partner with both technology and service...

  • Report Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

  • Webinar Use AI To Focus B2B Insights On The Human Imperative

    September 19, 2019 | Allison Snow

    B2B insights pros struggle to understand their customers and prospects and therefore to build experiences that engage, influence, and persuade them. Learn how AI tech can help you overcome these...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Report Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook
    February 1, 2019 | Brandon Purcell, Emily Miller

    The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

  • Report Evoke Trust With Explainable AI

    Balance Transparency With Accuracy To Increase Stakeholder Adoption And Mitigate Risk
    November 1, 2018 | Brandon Purcell, Rob Koplowitz, Christopher McClean

    The promise of AI is rapidly materializing; however, not all AI is created equal. Some machine learning algorithms are transparent, allowing brands to see how they make decisions, while others are...

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