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• Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

  Get The Most Out Of Trade Investment With Modern Syndicated Data

  July 11, 2019 | George Lawrie

  In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

• Report The Six Tenets Of Product Information Management

  A Guide To Winning The Product Content Arms Race

  March 28, 2019 | Bruce Eppinger

  Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

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  Webinar Six Tenets Of A World-Class Product Information Management Strategy

  February 13, 2019 | Bruce Eppinger

  Growing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver...

• Report Six Things Brands Must Do Online To Improve Sales

  Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

  February 12, 2019 | Sucharita Kodali

  Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

• Report Eight Questions To Consider When Investing In Digital Asset Management

  DAM-Like Capabilities From Adjacent Technologies Won't Cut It

  February 11, 2019 | Nick Barber

  Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource...

• Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

  Forrester's Overview Of 23 Product Information Distribution Service Providers

  December 18, 2018 | Bruce Eppinger, George Lawrie

  You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

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  Webinar State Of The Art Product Information Management

  October 30, 2018 | Bruce Eppinger

  State of the art product information management means your products are represented by the best information in the market. It means your content is targeted to the shopper and consistent across...

• Report The Forrester Wave™: B2C Commerce Suites, Q3 2018

  The 11 Providers That Matter Most And How They Stack Up

  September 13, 2018 | Bruce Eppinger, John Bruno

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce,...

• Report The Forrester Wave™: B2B Commerce Suites, Q3 2018

  The 12 Providers That Matter Most And How They Stack Up

  September 13, 2018 | John Bruno, Bruce Eppinger

  In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle,...

• Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

  The 10 Providers That Matter Most And How They Stack Up

  June 18, 2018 | Bruce Eppinger

  In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

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  Webinar Prepare Your Content For Omnichannel Execution

  March 15, 2018 | Ryan Skinner, Nick Barber

  Set up content strategies to suit omnichannel use cases because technology can’t do it for you. The market has sold omnichannel strategies — customer experience, retail, media buying...

• Report Use Product Data Feeds To Increase Online Sales

  How Brands Should Optimize Product Data That Drives Traffic And Conversion

  January 26, 2018 | George Lawrie

  Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

• Report Vendor Landscape: Product Information Management (PIM), Q3 2017

  Forrester's Landscape Overview Of 17 Providers

  October 13, 2017 | Bruce Eppinger

  Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

• Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

  ForecastView Document

  September 25, 2017 | Jennifer Adams, Andy Hoar

  eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...