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• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report Now Tech: Product Information Management, Q1 2020

  Forrester's Overview Of 22 PIM Providers

  March 25, 2020 | Amanda LeClair

  You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

• Report The Forrester Wave™: Marketing Resource Management, Q1 2020

  The 12 Providers That Matter Most And How They Stack Up

  March 5, 2020 | Stephanie Liu, Rusty Warner

  In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...

• Report Redefining The Three Commerce Technology Models For Today's Business Requirements

  November 22, 2019 | Emily Pfeiffer, George Lawrie, Joe Cicman

  The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to...

• Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  November 20, 2019 | Nick Barber

  In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

• Report Three Digital Trends Broaden The Role And Scope Of Product Information Management

  PIM Joins CMS And DAM As A Key Content Pillar For Omnichannel Experiences

  October 21, 2019 | Amanda LeClair, George Lawrie

  B2C and B2B buyers want more valuable content, not just more content, as they engage with retailers, distributors, and manufacturers across touchpoints. To meet buyer needs, product information...

• Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

  Get The Most Out Of Trade Investment With Modern Syndicated Data

  July 11, 2019 | George Lawrie

  In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

• Report The Six Tenets Of Product Information Management

  A Guide To Winning The Product Content Arms Race

  March 28, 2019 | Bruce Eppinger

  Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

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  Webinar Six Tenets Of A World-Class Product Information Management Strategy

  February 13, 2019 | Bruce Eppinger

  Growing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver...

• Report Six Things Brands Must Do Online To Improve Sales

  Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share

  February 12, 2019 | Sucharita Kodali

  Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

• Report Eight Questions To Consider When Investing In Digital Asset Management

  DAM-Like Capabilities From Adjacent Technologies Won't Cut It

  February 11, 2019 | Nick Barber

  Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource...