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  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Report The Canada Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    March 4, 2019 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 184 brands across 17 industries in the Canada Customer...

  • Report Prepare For Blockchain's Impact On The Telecommunications Sector

    Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
    February 15, 2019 | Dan Bieler

    The telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...

  • Report Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App
    February 12, 2019 | Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the...

  • Report It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
    February 12, 2019 | Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

  • Report What To Consider When Exploring Passive Optical LAN

    Make Accurate Comparisons With Traditional LANs When Building Your Next Network Design
    January 31, 2019 | Andre Kindness

    The impact of digitalization and smart offices has raised businesses' concerns about energy consumption around the globe. Some vendors are pitching passive optical LAN (POL) as a way to save up to...

  • Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    January 17, 2019 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report Beyond The Map With Location Intelligence

    Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
    January 10, 2019 | James McCormick, Emily Miller

    The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook
    December 5, 2018 | James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...

  • Webinar The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

    November 14, 2018 | Dan Bieler

    The biggest challenge facing the other telcos is to remain relevant to customers. In this webinar, we analyze the extent to which telcos could move beyond their traditional role of network...

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report European Tech Market Outlook By Country, 2018 To 2019

    Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
    October 18, 2018 | Andrew Bartels, Nate Meneer

    People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
    October 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
    August 23, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Future Of Telecoms: From Endangered Species To Digital Service Providers

    The Changing Value Contribution Of Telcos In Digital Ecosystems
    July 2, 2018 | Dan Bieler

    Digital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise...

  • Report The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    June 19, 2018 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Telecom Operators Must Embrace The Data Economy

    Network Traffic Data Fuels Rich Insights Services
    March 28, 2018 | Jennifer Belissent, Ph.D.

    For many telecom operators, data strategy means selling subscribers more download capacity — upgrades from basic data plans to unlimited access to beIN Sports, Netflix, and YouTube. But this...

  • Report Asia Pacific Tech Market Outlook For 2018 To 2019

    Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019
    February 27, 2018 | Andrew Bartels, Frederic Giron

    In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and...

  • Report India Tech Market Outlook, 2018 To 2019

    India Will Go Through A Phase Of Cautious Spending In 2019
    January 23, 2018 | Ashutosh Sharma

    India's economy is a story of fits and starts. Firms expect the pro-business government to take up aggressive reforms to fast-track economic growth. However, major reforms like demonetization and...

  • Report China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms
    January 16, 2018 | Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and...

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