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  • Report Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data
    August 9, 2017 | Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond...

  • Webinar How Mobile Disrupts The Path to Purchase

    Consumer Technographics® And Business Technographics®
    July 22, 2015 | Nicole Dvorak, Anjali Lai

    When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. And smartphones and tablets have...

  • Report One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    July 6, 2015 | Anjali Lai

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

  • Report It's Time To Embrace Customer Emotion

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    June 16, 2015 | Anjali Lai

    Data from Forrester's Customer Experience Index (CX Index) proves that a customer's emotional relationship with a brand is one of the strongest unique drivers of customer loyalty. This means you...

  • Report Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 27, 2015 | Anjali Lai

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for their...

  • Webinar Moments Of Truth: The Power Of Emotion In Consumer Behavior, From A Multi-Methodology Research Approach

    Consumer Technographics® And Business Technographics®
    September 9, 2014 | Anjali Lai, Kristopher Arcand

    Consumer behavior is not single-dimensional, so consumer research should not be either. In addition to quantitative insights captured through methods like online surveys and behavioral...

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