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• Report The Forrester Tech Tide™: Digital Claims Management, Q4 2019

  Sixteen Technologies Underpin Claims Management

  October 11, 2019 | Oliwia Berdak

  Claims management is critical to insurers' ability to protect customers in times of duress while protecting firms' financials. To accelerate performance in claims management, carriers are...

• Report Show That Digital Insurance Is Private And Secure

  Digital Feature Fix: Reassure Prospects About How You Protect Them

  March 26, 2019 | Benjamin Ensor, August du Pont

  Consumers have plenty of reasons to worry about the privacy and security of their personal financial information, yet we often find that insurance sites and apps are not transparent and fail to...

• Report Use Customer Journeys To Guide Your Digital Insurance Strategy

  Processes: The Digital Insurance Strategy Playbook

  February 11, 2019 | Oliwia Berdak, Joana van den Brink-Quintanilha

  Digital insurance teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies...

• Report Use Needs-Based Content To Improve Insurance Sales

  Digital Feature Fix: Product-First Sales Strategies Are Shortsighted And A Competitive Disadvantage

  December 20, 2018 | Benjamin Ensor, August du Pont

  Our reviews often reveal that insurance websites and mobile apps are missing important content, features, or functions that help customers complete their goals. While most insurance agents take a...

• Report Steer Your Customers' Insurance Journeys With Benchmarks

  Benchmarks: The Digital Insurance Strategy Playbook

  November 2, 2018 | Ellen Carney

  Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that...

• Report Take An Iterative Approach To Digital Insurance Strategy

  Strategic Plan: The Digital Insurance Strategy Playbook

  May 4, 2018 | Zhi-Ying Barry

  Digital business leaders must define and execute digital insurance strategy. To do that, they must craft an action plan that examines the impact of digital on their business and then develop the...

• Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018

  Life Insurance Websites Reflect Sales Models — Not Customer Goals

  April 10, 2018 | Ellen Carney, Jennifer Wise

  Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....