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• Report The India Customer Experience Index, 2019

  How Brands Build Loyalty With The Quality Of Their Experience

  September 19, 2019 | Amit Bhatia

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

• Report Forrester Infographic: State Of CX In India

  Lessons Learned From Forrester’s CX Index™ Data

  July 11, 2019 | Amit Bhatia

  Since 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on...

• Forum Digital Transformation & Innovation India 2019

  Master Tech-Driven Transformation

  May 28, 2019 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

  The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

• Report The India Digital Retailers Customer Experience Index, 2018

  How Indian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience

  January 24, 2019 | Amit Bhatia

  How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven digital retailers that we analyzed as part of...

• Report The India Credit Cards Customer Experience Index, 2018

  How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

  January 7, 2019 | Amit Bhatia

  How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of five credit card issuers that we analyzed as part of the...

• Report The India Auto And Home Insurers Customer Experience Index, 2018

  How Indian Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

  January 3, 2019 | Amit Bhatia

  How well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven auto and home insurers that we...

• Report The India Banking Customer Experience Index, 2018

  How Indian Banks Earn Loyalty With The Quality Of Their Experience

  January 2, 2019 | Amit Bhatia

  How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven banks that we analyzed as part of the India Customer Experience...

• Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

  Experimentation And Discipline Are Key To Thriving On Emerging Technologies

  November 27, 2018 | Leslie Joseph

  Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...

• Report The India Customer Experience Index, 2018

  How Brands Build Loyalty With The Quality Of Their Experience

  November 26, 2018 | Amit Bhatia

  How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across six industries in the India Customer...

• Report The India Credit Cards Customer Experience Index, 2017

  How Indian Credit Card Brands Earn Loyalty With The Quality Of Their Experience

  January 17, 2018 | Amit Bhatia

  How well do leading credit card brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of five credit card brands that we analyzed as...

• Report The India Banking Customer Experience Index, 2017

  How Indian Banks Earn Loyalty With The Quality Of Their Experience

  January 17, 2018 | Amit Bhatia

  How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands that we analyzed as part of the India...