Forrester

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• Report New Tech: Smart Packaging, Q4 2019

  Forrester's Landscape Overview Of 22 Providers

  October 22, 2019 | George Lawrie

  Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

• Report Now Tech: Trade Promotion Management, Q3 2019

  Forrester's Overview Of 16 Trade Promotion Management Providers

  September 17, 2019 | George Lawrie

  You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

• Report Now Tech: Product Lifecycle Management, Q3 2019

  Forrester's Overview Of 18 Product Lifecycle Management Providers

  August 29, 2019 | George Lawrie

  You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

• Report Now Tech: Pricing And Promotion, Q3 2019

  Forrester's Overview Of 23 Pricing And Promotion Providers

  July 15, 2019 | George Lawrie

  You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

• Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

  Get The Most Out Of Trade Investment With Modern Syndicated Data

  July 11, 2019 | George Lawrie

  In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

• Report Case Study: Shop Direct Masters Personalization At Scale

  The Journey From A Catalog Business To A Pure-Play Online Retailer

  February 23, 2018 | George Lawrie

  This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

• Report The Three Rs Of Retail Robotics

  Use Robots To Increase The Human Touch In Retail

  February 20, 2018 | George Lawrie

  There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

• Report Use Product Data Feeds To Increase Online Sales

  How Brands Should Optimize Product Data That Drives Traffic And Conversion

  January 26, 2018 | George Lawrie

  Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

• Report Refit Your Applications For Direct-To-Consumer Sales

  Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

  December 13, 2017 | George Lawrie

  The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...