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Forum CX SF 2019
The Rise of XD: Master the New Art (and Science) of Experience Design
Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...
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Webinar Add Social Engagement To Your B2B Selling Repertoire
Wednesday, August 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Matthew CamusoBusiness buyers expect to seamlessly interact with sellers in both digital and in-person settings, but today only 25% of B2B marketing and sales leaders said they consistently equip sellers with...
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Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
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Report Performance Marketing Agencies, Global, Q2 2019
Forrester's Overview Of 32 Performance Marketing Agencies
Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...
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Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)
ForecastView Document
June 17, 2019 | Meenakshi TiwariVideo is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...
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Report The Cost Of Losing Creativity
The ROI Model For Agency Creativity
June 17, 2019 | Jay PattisallThe CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....
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Report Now Tech: Social Suites, Q2 2019
Forrester's Overview Of 17 Social Suites Providers
June 17, 2019 | Jessica LiuYou can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...
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Playbook The Social Marketing Playbook For 2019
Social Marketing Is A Vital Part Of Your Post-Digital Transformation
Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...
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Report Four Steps To Add Social Media To Your Marketing Strategy
Road Map: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
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Report Define Your Social Media Maturity To Advance Your Social Marketing
Assessment: The Social Marketing Playbook
May 28, 2019 | Jessica LiuB2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...
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Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights
May 21, 2019 | Cinny LittleFirms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...
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Report Forrester Analytics: Digital Marketing Tracker, Q4 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...
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Report A Guide To Marketing Into China
Stop Seeking Chinese Equivalents Of Western Marketing Approaches
May 8, 2019 | Xiaofeng WangChina is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more...
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Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience
Infuse Your Brand's Essence Into Every Interaction
"When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...
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Playbook The Omnichannel Advertising Playbook For 2019
Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy...
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Report Breakthrough Or Bust: A Formula For Consumer Readiness
Introducing Forrester's Consumer Energy Index
April 11, 2019 | Anjali LaiEmpowered consumers look like an unstoppable force: They latch onto new experiences faster than innovators can generate them. CMOs know the pain of failing to win their attention, lead them to...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Justify Your Social Media Programs By Methodically Measuring Them
Performance Management: The Social Marketing Playbook
March 28, 2019 | Jessica LiuB2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...
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Report The Forrester Wave™: Full-Service Media Agencies, Q1 2019
The Nine Media Agencies Under $20 Billion And How They Stack Up
March 14, 2019 | Jay PattisallIn our 26-criterion evaluation of full-service media agencies, we identified the nine most significant firms — Assembly, dentsu X, Hearts & Science, Horizon Media, Initiative, Mediahub, PHD, Spark...
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Webinar How To Measure Social Marketing Programs
February 27, 2019 | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
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Report Digital Out-Of-Home Delivers Customers
February 22, 2019 | Joanna O'Connell, Susan BidelDigital screens bring an entirely new dynamic to out-of-home (OOH) advertising, a channel that has withstood the test of time. Digital out-of-home (DOOH) provides B2C marketers with a refreshing...
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Report How US Customers Research And Buy Life Insurance
Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...
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Report Protecting Your Brand On The Rogue Web
Wholesalers Could Ignore Internet-Based Sellers . . . Until Now
February 12, 2019 | Sucharita KodaliBrands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets...
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Report Six Things Brands Must Do Online To Improve Sales
Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
February 12, 2019 | Sucharita KodaliBrands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...