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  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

  • Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...