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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar How Retailers Master The Discipline Of Perpetual Inventory

    Friday, February 5, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Scott Compton, George Lawrie

    Shoppers expect to find stores plentifully stocked with everything they want to buy, but many of them like to check the availability of hand sanitizer or rice, for example, before they make the...

  • Webinar Wealth Management Predictions 2021

    Firms Embrace Digital To Thrive
    Thursday, January 14, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Vijay Raghavan, David Hoffman

    We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

  • Webinar Insurance Predictions 2021

    Insurers Find Opportunity Amid Chaos
    Wednesday, January 13, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ellen Carney, Jeffery Williams

    We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

  • Webinar How To Apply The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020

    Tuesday, January 12, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | TJ Keitt

    As the global coronavirus pandemic has shown us, businesses must rapidly adapt their customer experience (CX) strategies to keep up with changing customer needs. In order to do that, many...

  • Webinar Software Development Predictions 2021

    Monday, January 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jeffrey Hammond, Chris Gardner

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic put tremendous pressure on development shops to adapt to new ways of...

  • Webinar IoT Predictions 2021

    Thursday, January 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

    Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

  • Webinar AI Software Market Sizing: Understand Forrester’s Four Segments To Invest Wisely

    Thursday, December 17, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Mike Gualtieri

    Forrester forecasts that the size of the AI software market will be $36 billion by 2025. That’s smaller than many investors and other analysts have projected. However, we believe our...

  • Webinar Digital Business Predictions 2021

    Wednesday, December 16, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ted Schadler, Nigel Fenwick, Liz Herbert

    2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

  • Webinar Banking Predictions 2021

    Wednesday, December 16, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Oliwia Berdak, Alyson Clarke, Jost Hoppermann

    COVID-19 has brought uncertainty to banking and reduced profitability. 2021 will see consolidation and lower appetites for risk. Many banks, traditional and digital, will bite the dust or emerge...

  • Webinar Buy Now, Pay Later: Understanding The Latest Hot Topic In Retail Payments

    Tuesday, December 15, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Lily Varon, Nicole Murgia

    Within the past few years, the deferred payments market — a broad category covering installments, "buy now, pay later," Pay in 4, point-of-sale financing, and alternative lending — has...

  • Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

    Tuesday, December 15, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jay Pattisall, Thomas Husson, Andrew Hogan

    Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

  • Webinar Empowered Consumers Go Green

    Monday, December 14, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Anjali Lai, Salvatore Schiano

    Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer...

  • Webinar Consumer Predictions 2021

    Friday, December 11, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai

    The crises of 2020 will lead to further fragmentation among already-divided consumers and tensions for brands. Businesses will not survive the harsh climate of 2021 without tuning into key changes...

  • Webinar Digital Experience Is Part Of Your Job

    Thursday, December 10, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Rich Lane

    Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

  • Workshop The Fundamentals Of Highly Effective Analyst Relations

    A Virtual Workshop For Analyst Relations Professionals
    December 10, 2020 | Virtual Workshop - European time zones | Kevin Lucas

    This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

  • Workshop The Fundamentals Of Highly Effective Analyst Relations

    A Virtual Workshop For Analyst Relations Professionals
    December 10, 2020 | Virtual Workshop - American time zones | Kevin Lucas

    This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

  • Webinar AI And Automation Will Shape The Agency Of The Future

    Thursday, December 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jay Pattisall, J. P. Gownder

    Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

  • Webinar Customer Experience Predictions 2021: Trust And Zero UI

    Wednesday, December 9, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Truog

    Customer experiences (CX) and the work of the people who create them evolve continually, but the pandemic has been changing CX faster than ever — and those changes will accelerate in 2021....

  • Webinar Edge Computing Predictions 2021

    Wednesday, December 9, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Abhijit Sunil

    Edge is among the most important and disruptive technology trends going into 2021. And it will influence — or be influenced by — trends in 5G, data consumption, internet of things...

  • Webinar Cloud Computing Predictions 2021

    Tuesday, December 8, 2020, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Dave Bartoletti, Jeffrey Hammond

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic reinforced the tremendous value and necessity of cloud computing...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar B2B Sales Predictions 2021

    Wednesday, December 2, 2020, 2:30 p.m.-3:30 p.m. Eastern time (19:30-20:30 GMT) | Mary Shea, PhD, Laura Ramos, Jay McBain

    This is your chance to engage directly with the analysts who made our 2021 predictions for B2B Sales. During this conversation between our analysts — and with you — we dive into the...

  • Webinar Customer Insights Predictions 2021

    Wednesday, December 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Gene Leganza, Faith Adams, Cinny Little

    Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

  • Webinar More Than A Gateway: Take A Holistic Approach To API Security

    Tuesday, December 1, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sandy Carielli, David Mooter

    APIs provide a foundation for innovation and digital transformation, but as evidenced by the number of API related breaches, organizations struggle to secure them. The API security landscape is a...

  • Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

    Tuesday, December 1, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Nick Barber

    Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

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