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• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

  Forrester's Overview Of 23 Data Management Platform Providers

  April 29, 2019 | Xiaofeng Wang

  Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...

• Report Now Tech: Real-Time Interaction Management, Q1 2019

  Forrester's Overview Of 42 RTIM Providers

  January 11, 2019 | Rusty Warner

  B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

• Report Now Tech: Email Marketing Vendors, Q3 2018

  Forrester's Overview Of 38 Email Marketing Vendors

  August 20, 2018 | Shar VanBoskirk

  You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...