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Report Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019
How To Identify The Right DMP Vendor For Your Business
August 13, 2019 | Xiaofeng WangIn July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In...
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Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019
August 13, 2019 | Xiaofeng WangThis webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...
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Report Leverage AI To Improve Marketing Efficiency
Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare
August 24, 2018 | Xiaofeng WangArtificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help...