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  • Webinar The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

    Tuesday, August 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Xiaofeng Wang

    This webinar explores the findings from the Q3 2019 Forrester Wave on data management platforms (DMPs) in Asia Pacific, which examined the capabilities and strategies of 10 top vendors. Key...

  • Webinar Predictions For The Technology Channel In 2019

    March 14, 2019 | Jay McBain

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

  • Report Complement Your EMSS With Best-Of-Breed Point Solutions

    October 11, 2018 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...

  • Webinar AI In Retail? Nope — Start With Automation

    October 11, 2018 | Rob Koplowitz, Sucharita Kodali

    It feels like AI is eating the world, and it may seem that if you haven’t jumped in yet, you’re too late. The truth is that while AI has huge potential in retail, many of the...

  • Webinar Insuring The Future Online In The US And Europe

    July 10, 2018 | Ellen Carney, Michael O'Grady, Susan Wu

    While it was largely a person-to-person business as recently as a decade ago, the insurance industry is highly impacted by the internet today. This webinar provides context to the newly...

  • Report Q&A: Everything Marketers Need To Know About Match Rates

    June 1, 2018 | Susan Bidel

    Match rates are the metric used in onboarding to measure the quality of a marketer's first-party data as compared to onboarders' truth sets. Because these rates can vary from vendor to vendor,...

  • Report Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement
    April 26, 2018 | John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses...

  • Report Exercise Complete Control To Maximize Media ROI

    October 27, 2017 | Susan Bidel

    Digital media buying has evolved through a process of testing and learning, which inevitably leads to mistakes in strategies, tactics, and partnerships. B2C marketing professionals: Don't let these...

  • Report Vendor Landscape: Personalization Solution Providers, Q3 2017

    Forrester's Landscape Overview Of Personalization Solution Providers
    October 20, 2017 | Brendan Witcher

    The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences...

  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report The Tools You Need To Master Omnichannel Digital Media Buying

    September 28, 2017 | Samantha Merlivat, Susan Bidel, Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • Report Assess CRM Capabilities To Pinpoint Opportunities

    Use Forrester's Best Practices Framework For CRM Success
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...