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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

  • Report Research Overview: Strategies For Digital Success In The US Grocery Sector

    April 28, 2020 | Scott Compton, Madeline Cyr

    Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help digital business pros develop grocery store digital retail strategies,...

  • Report Research Overview: Strategies For Digital Success At Quick-Service Restaurants

    April 24, 2020 | Scott Compton

    Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help eBusiness and channel strategy professionals develop their digital retail...

  • Report The Life-Changing Magic Of Simplifying Your Mobile App

    My App Is A Kitchen Sink: Now What?
    April 23, 2020 | Julie Ask, Gina Bhawalkar

    What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

  • Webinar What's Hot And What's Not In Retail Tech For 2020

    April 21, 2020 | Brendan Witcher, Nicole Murgia

    In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this...

  • Report The State Of Retail Loyalty In 2020

    An Evaluation Of 13 Retail Loyalty Programs
    April 9, 2020 | Sucharita Kodali, Emily Collins

    Shoppers love retail loyalty programs. Three-quarters of online consumers belong to at least one program, and they report regularly using the programs to which they belong. However, not all loyalty...

  • Report A Practical Guide To Modern Content Strategy

    How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
    October 21, 2019 | Mark Grannan

    Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...

  • Report The Art Of Notifications

    Design Experiences To Engage Your Customers In Key Moments
    October 22, 2018 | Julie Ask

    Today's digital experiences — including mobile messages — place too much cognitive load on consumers. The effectiveness of mobile messages depends on both the use case and the content. Consumers...

  • Report Mobile Messaging Best Practices Illustrated

    Jump-Start Your Learning With This Library Of Mobile Message Examples
    October 22, 2018 | Julie Ask

    The most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...

  • Report RCS: More Myth Than Magic — For Now

    RCS Could Accelerate Convergence Of Notifications And Conversations
    October 15, 2018 | Julie Ask, Mike Chirokas

    Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...

  • Report Notifications: Build Your Best Practices

    A Step-By-Step Guide To Notification Excellence
    September 28, 2018 | Julie Ask

    Digital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital...

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