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  • Fatemeh Khatibloo

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  • Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

    Forrester's Landscape Overview Of 21 Providers
    January 2, 2020 | Andras Cser, Fatemeh Khatibloo

    Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

  • Report Q&A: The Privacy-Personalization Paradox

    Strike A Balance Without Losing Competitive Advantage Or Consumer Trust
    November 25, 2019 | Fatemeh Khatibloo

    Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

  • Report Decentralized Digital Identity: A Primer For B2C Marketers

    Why Bring-Your-Own-Identity Is A Trend To Watch

    Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report Predictions 2019: B2C Marketing

    Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...

  • Report The State Of Marketing Database Services: Everything Old Is New Again

    Things To Consider Before Writing Your Next RFP
    May 1, 2018 | Fatemeh Khatibloo

    As digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...

  • Report Video: Make The GDPR Work For You

    March 20, 2018 | Fatemeh Khatibloo

    The General Data Protection Regulation (GDPR) goes into enforcement on May 25, 2018, and any company that sells its products or services in Europe will need to comply with the new regulations. Many...