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  • Lead-To-Revenue Management (L2RM)

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The Lead-To-Revenue Marketing Playbook For 2019

Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

The lead-to-revenue (L2R) marketing playbook is for marketers who must power up L2R processes to achieve new customer acquisition, current customer expansion, and overall revenue growth....

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  • Report The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens
    January 14, 2019 | Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

  • Report The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

    Tools And Technology: The Lead-To-Revenue Marketing Playbook
    October 15, 2018 | Lori Wizdo

    In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP —...

  • Report Model The ROI Of L2RM Investments

    Business Case: The Lead-To-Revenue Marketing Playbook
    February 21, 2018 | Allison Snow, Lori Wizdo

    B2B marketing execs need a solid business case to invest in lead-to-revenue management (L2RM). This report helps B2B marketers project the revenue impact of automating and further digitizing their...

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