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The Industry Analyst Relations Playbook For 2019

Maximize Business And Career Value From Industry Analyst Relations

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

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  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London, UK | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Raise Your Game in Waves, MQs, And Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 26, 2019 | London, UK | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

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