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  • Report Cloud Powers The Modern Adaptive Enterprise

    Vision: The Cloud Computing Playbook
    October 11, 2019 | Dave Bartoletti

    Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Webinar IoT And Blockchain: Are We There Yet?

    September 10, 2019 | Martha Bennett, Paul Miller

    Distributed ledger technology (DLT, AKA blockchain) and the internet of things (IoT) should be ideal companions. Distributed, peer-to-peer, blockchain-based networks enable the sharing of trusted...

  • Report Build A Business Case For Social Media’s Value To The Enterprise

    Business Case: The Social Marketing Playbook
    September 9, 2019 | Jessica Liu

    When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain...

  • Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

    Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions
    August 30, 2019 | James Staten, Dan Bieler

    Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

  • Report Bridge The IT/OT Divide To Win With Smart Manufacturing

    For Industry 4.0 Strategy Success, Empower Technology And Operations Teams To Work Together
    July 24, 2019 | Paul Miller

    Computing in the office and on the factory floor have been different for decades. Different teams have managed different technologies in different ways for different reasons. But as manufacturing...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report The Anatomy Of An Operating Model

    An Operating Model Framework For Designing Adaptive Organizations
    July 11, 2019 | Gordon Barnett

    Firms that have obtained the highest levels of customer obsession have done so by adopting well-defined adaptive operating models. Though much has been written about operating models, a lack of...

  • Report Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm
    June 26, 2019 | Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a...

  • Report Video: Unlock Explosive Growth

    Watch This Video To Learn How Tech-Driven Innovation And Adaptiveness Combine To Create 4x Growth
    June 13, 2019 | Brian Hopkins

    Growing revenue has been at the top of firms' business priority lists for the past five years; however, most firms try to drive growth by incrementally improving their current business models and...

  • Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

    June 11, 2019 | Brian Hopkins, Bobby Cameron

    Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    May 8, 2019 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report Beyond Agility — Adaptive Enterprises Hold The Winning Hand

    Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages
    May 7, 2019 | Brian Hopkins, Bobby Cameron

    Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

  • Report Forrester Infographic: B2B Budgets Bank On Programs And Tech

    May 2, 2019 | Laura Ramos, Meredith Cain

    Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...

  • Report The Shrinking Productivity Gains From Technology Investments

    CIOs Will Need A New Approach To Justifying Their Tech Investments
    May 1, 2019 | Andrew Bartels

    Improving productivity has been core to the value proposition for technology investments. However, trends in overall US productivity indicate that tech spending is not delivering the same lift to...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    April 25, 2019 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • Report From Grease To Code: Industrial Giants Must Bet Their Futures On Software

    To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As In The Physical One
    April 24, 2019 | Paul Miller

    Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer...

  • Report Now Tech: B2B Customer Engagement Marketing, Q1 2019

    Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
    February 22, 2019 | Laura Ramos, Matthew Camuso

    You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...

  • Report Weighing The Options To Oracle's New Java SE Subscription

    Oracle's Licensing Changes Spur Clients To Consider Alternatives
    February 6, 2019 | Jeffrey S. Hammond, John R. Rymer

    In June 2018, Oracle announced a new support model for its commercial Java runtime, Oracle Java SE. Java SE Subscription is a jarring disruption to long-term Java shops, including hikes in support...

  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Innovate Your Business Model To Drive A CX Advantage

    Build A Robust Innovation Strategy Around The Customer
    January 8, 2019 | Ryan Hart

    Leading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to...

  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    November 9, 2018 | Jessica Liu

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • Report Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation
    November 5, 2018 | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...

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