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  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    For a few years now, enterprise decision makers have most often listed improving customer experience (CX), growing revenue, or reducing costs as their top priority. Changing customer demands mean...

  • Report Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm
    June 26, 2019 | Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a...

  • Report Beyond Agility — Adaptive Enterprises Hold The Winning Hand

    Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages
    May 7, 2019 | Brian Hopkins, Bobby Cameron

    Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

  • Webinar The Top Insurance Technology Trends To Watch In 2019

    February 12, 2019 | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Report Streamline Your Business App Selection By Emphasizing Outcomes Versus Features

    Selection: The SaaS Transformation Playbook
    February 7, 2019 | Duncan Jones

    Choosing business applications is a common task, but many application development and delivery (AD&D) leaders struggle to do it well. We see many poor decisions that result from flawed processes....

  • Webinar Define And Measure Emotion For More Effective Customer Engagement

    February 5, 2019 | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....

  • Report 2018 US Tech Talent Hotspots

    Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford
    November 14, 2018 | Andrew Bartels, Nate Meneer

    A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation
    November 5, 2018 | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...

  • Report The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    October 18, 2018 | John R. Rymer, Mike Gualtieri

    In Forrester's evaluation of the emerging market for digital decisioning platforms, we evaluated the 11 most significant providers in the category — Appian, AuraPortal, Decisions.com, FICO, IBM,...

  • Report How To Fail And Not Get Fired

    Lessons From 11 Leaders On How To Turn Failure Into Success
    September 27, 2018 | Martin Gill

    We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic...

  • Report Discover Disruptive Strategies With The Business Innovation Canvas

    Design Future Customer Experiences Using Emerging Technology
    September 21, 2018 | Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in....

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report Now Tech: Digital Decisioning Platforms, Q3 2018

    Forrester's Overview Of 28 Digital Decisioning Platform Providers
    August 2, 2018 | John R. Rymer, Mike Gualtieri

    Application development and delivery (AD&D) pros can use digital decisioning platforms to make customer operations quick, smart, and personal. How? By automating decisions that lead to actions to...

  • Report Empower Autonomous Teams To Accelerate Digital Delivery

    Speed Digital Delivery With More, Not Less, Structure
    July 20, 2018 | Martin Gill

    Digital business leaders know speed of execution is vital. They also know they need to empower cross-functional teams to innovate, delegating decisions to those as close to the customer as...

  • Report The Dawn Of Digital Decisioning

    New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business
    April 19, 2018 | John R. Rymer, Mike Gualtieri

    A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning...

  • Report AI Drives Improved Decision Making And Productivity In ePurchasing And CLM

    How To Interpret The Artificial Intelligence Claims Of Your Vendors
    April 2, 2018 | Andrew Bartels

    Artificial intelligence (AI) is a hot topic in technology today. A Forrester survey of almost two dozen ePurchasing and contract lifecycle management (CLM) vendors found that most have added AI...

  • Report Accelerate Disruption With The Business Innovation Canvas

    Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth
    March 2, 2018 | Nigel Fenwick

    To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework...