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  • Workshop Smarter Design: Data, AI and The Future of CX Design

    A Summit Collocated with CX NYC 2019
    June 10, 2019 | New York City | Brandon Purcell

    AI and machine learning are powerful tools that can undercover new insights from reams of unstructured data, discern patterns and inferences invisible to the human eye, and drive rapid, iterative...

  • Webinar Predictions For The Technology Channel In 2019

    March 14, 2019 | Jay McBain

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

  • Report Reimagine The Product Innovation Cycle For Connected Products

    Product Companies Need Customer Experience Help To Create Connected Experiences Using The Internet Of Things
    February 26, 2019 | Frank E. Gillett

    For physical goods, the traditional product development process is no longer sufficient. Customers now expect their physical product experiences to be personalized and constantly improving. CIOs...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report Winning In The Channel Requires Data-Driven Program Innovation

    Leverage Channel Data To Give Partners A Better Experience
    January 2, 2019 | Jay McBain

    Channel partners demand consistent, predictable programs, but indirect sales strategies, teams, and technologies reinforce silos in the partner journey, causing partners' dissatisfaction and...

  • Report Digital Twin Links IoT Data With Customer And Business Outcomes

    Digital Twin Frameworks Provide Enterprisewide Context To IoT Data
    October 31, 2018 | Nate Fleming

    Firms use the internet of things (IoT) to connect their products in the field, but what to do with the resulting data remains a challenge. Digital twins of products in the field aggregate and...

  • Report The Forrester Wave™: Partner Relationship Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Jay McBain

    In our 26-criteria evaluation of partner relationship management (PRM) providers, we identified the 12 most significant ones — Allbound, Channeltivity, ChannelXperts, Impartner, Magentrix,...

  • Report Emerging Technology Spotlight: Digital Twin

    Digital Twin Drives IoT's Value By Contextualizing Products
    October 29, 2018 | Nate Fleming

    As product companies seek to monetize their internet of things (IoT) initiatives, digital twin will be a key framework for CIOs managing disparate data sources around a single product in the field....

  • Report Superconnectors: Your Channel To The Channel

    Find And Leverage Community Leaders And Influencers To Build Your New Partner Ecosystem
    October 25, 2018 | Jay McBain

    B2B channel and marketing leaders are struggling to find ways to expand recruitment across many new partner types without making significant investments. Superconnectors provide a gateway to...

  • Report The Three C's Of Shadow Channel Recruitment

    Develop And Exercise Ideal Partner Profiles To Engage The Partners You Now Need
    September 26, 2018 | Jay McBain

    In our report "Death Of The Traditional IT Channel," Forrester defined new types of hyperspecialized shadow channels that successfully sell to the new B2B buyer. B2B channel and marketing leaders...

  • Report Product Management's New Hunger For Customer Research Done Right

    A Gathering Of 1,600 Product Leaders Reveals Why They Need To Partner With CX Pros
    August 22, 2018 | Kelly Price, Andrew Hogan

    Product managers at Mind the Product SF 2018 (a leading product management conference Forrester attended in July) clearly recognized the importance of conducting customer research. But many were...

  • Report Make The Business Case For Investing In PLM

    Position PLM As A Revenue Driver, Not A Cost Savings Tool
    July 24, 2018 | Nate Fleming

    Business executives often underestimate product lifecycle management (PLM) software solutions, dismissing them as legacy systems valued only by techies in product design and development. What they...

  • Report Best Practices For IoT Product Development And Delivery

    An Expanding Set Of Best Practices Aids The Development And Delivery Of Great Connected-Product Experiences
    June 27, 2018 | Jeffrey S. Hammond

    Most software development shops don't have the right operational practices to build and deliver great customer experiences for the internet of things (IoT). This report catalogs the best practices...

  • Webinar The Future Of Partner Marketing: Through-Channel Marketing Automation

    Using The Forrester Wave™
    June 13, 2018 | Jay McBain

    With 75% of world trade flowing indirectly, the time has come for channels, partnerships, and alliances to be enabled with the same level of marketing passion as direct. The third stage in sales...

  • Report Become A PLM Master: Approach PLM As A Business Tool

    Concrete Steps You Can Take To Up The Digital Maturity Of Your Product Organization
    June 8, 2018 | Nate Fleming

    Product lifecycle management (PLM) practitioners underestimate the potential of their PLM solution — limiting the users it engages, the processes it connects, and the business value it delivers....

  • Report To Successfully Transform IT, CIOs Need Enterprise Architects

    May 4, 2018 | Gordon Barnett

    The demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology...

  • Webinar How Digital Twin Can Drive Value For Your Business

    May 1, 2018 | Nate Fleming

    The term "digital twin" is thrown around a lot these days as a key aspect of the internet of things (IoT). But the term has several definitions depending on what part of your organization is...

  • Report Software-As-A-Service Solutions Will Broaden PLM's Value

    Use SaaS Implementations To Enable Digital Product Development
    March 7, 2018 | Nate Fleming

    Manufacturers have long used product lifecycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space. Vendors...

  • Report IoT Initiatives Drive Fresh Demand For Physical Product Development Services

    But With Vendors Coming From Different Camps Finding The Right Match Is Not An Easy Task
    February 27, 2018 | Nate Fleming

    Software development services have been at the center stage of the tech services market for over a decade. However, the emergence of the internet of things (IoT) is causing services clients to ask...

  • Report Untangle Digital Twin As Part Of Your Digital Product Strategy

    Three Digital Twin Scenarios And How They Drive Business Value
    February 26, 2018 | Nate Fleming

    The term digital twin is thrown around a lot these days as a key aspect of the internet of things (IoT). But the term has several definitions depending on what part of your organization is...

  • Report It's Not Easy For An Industrial Product Company To Build A Software Platform Business

    Lessons From GE's Bumpy Digital Transformation Journey In 2017

    General Electric (GE) has been on a journey of digital transformation since at least 2014. But GE's new digital business unit hit unexpected bumps in the road in 2017. This report examines the...

  • Report The Artificial Intelligence Race Is On, And Asian Businesses Are Winning

    February 13, 2018 | Michele Goetz

    Artificial intelligence has changed the rules of the game. Getting the most out of AI investments means looking beyond technology by getting to the heart of business transformation and navigating a...

  • Report Tap Into Your Services Partner's Ecosystem

    Leading Services Firms Orchestrate Your Ecosystem, From Startups To Stalwarts
    January 25, 2018 | Amanda LeClair

    The drumbeat of "disrupt or be disrupted" is often substantiated by the success of Uber and Airbnb, insinuating that your organization is under threat from digital startups. But as the importance...

  • Report The Forrester Tech Tide™: Channel Software, Q1 2018

    Eight Technology Categories Automate Indirect Channel Programs
    January 10, 2018 | Jay McBain

    Channel software is increasingly critical to firms' ability to win, retain, and serve their customers. To accelerate performance of partnerships and alliances, B2B marketers need to automate...

  • Report Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

    Strategic Plan: The B2B Marketing Playbook
    December 19, 2017 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life...