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  • Webinar An Exec's Guide To The Internet Of Things: How To Start From Business Value

    Thursday, August 6, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Frank E. Gillett, Paul Miller, Michele Pelino

    How does internet of things (IoT) technology fit into business strategy? A common mistake is to start with technology first. This webinar maps out how to put IoT in the context of business value...

  • Webinar Drive Revenue With New Digital Products

    Using The Forrester Wave™
    Wednesday, July 15, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

    "The Forrester Wave™: Digital Product Development Services, Q2 2020" highlights the services firms working with clients to bring new digital products to market. In this webinar, Nigel Fenwick...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank E. Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Report The Forrester Tech Tide™: Channel Software, Q2 2020

    Seven Technologies Underpin Channel Software
    June 25, 2020 | Jay McBain

    Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies...

  • Report Grasp The Challenge Of Implementing Digital Twins At Scale

    Digital Twins Show Great Promise, But Early Adopters Struggle With Technical And Organizational Barriers As They Scale
    May 18, 2020 | Paul Miller

    Tech leaders continue to struggle when it comes to defining and realizing the true possibilities and opportunities associated with digital twin technology. Most digital twin initiatives today model...

  • Report Detail Your Three IoT Scenarios

    Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources
    May 6, 2020 | Frank E. Gillett

    Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

  • Report What B2B Buyers Crave

    Modern B2B Buyers Expect To Be Treated As Partners, Not Targets
    May 4, 2020 | Steven Casey, Lori Wizdo

    The evolving environmental factors driving fundamental changes in B2B buyers' behavior have reached an inflection point — and now pose an existential threat to all organizations. It's more than a...

  • Webinar Understanding Ecosystems And The Trifurcating Partner Channel

    April 29, 2020 | Jay McBain

    We are in the middle of a major transformation of how companies go to market — in fact, 76% of business leaders agree that current business models will be unrecognizable in the next five...

  • Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    April 20, 2020 | Jay McBain, Lori Wizdo

    In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...

  • Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

    Twenty Technologies Power Manufacturing's Digital Transformation
    April 1, 2020 | Paul Miller

    Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

  • Report Data Commercialization: A CIO's Guide To Taking Data To Market

    Advanced Level: Strategy Practices For Insights-Driven Businesses
    March 27, 2020 | Jennifer Belissent, PhD

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • Report New Partners Won't Thrive In Current Channel Programs

    Augment Tiered Precious-Metal Schemes By Investing In Programs Tuned To Nonreselling Partners
    March 23, 2020 | Jay McBain

    B2B marketers and channel professionals must understand that the tiered precious-metal program, while useful for traditional resell-based partners, doesn't effectively serve new ecosystem partners...

  • Report Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

    Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness
    March 17, 2020 | Jay McBain

    Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys...

  • Report The State Of The Agile Enterprise

    Landscape: The Agile Software Leadership Playbook
    February 18, 2020 | Margo Visitacion, Jeffrey S. Hammond

    To respond to the challenges of digital transformation, Agile software leaders and application development and delivery (AD&D) professionals must address both business issues and the needs of their...

  • Report From People To Products: Software-Powered Consulting

    The Digital Disruption Of Technology Services
    February 12, 2020 | Nigel Fenwick

    Consulting firms, digital agencies, and technology services providers no longer deliver just supplemental expertise but create digital assets that help consultants deliver better outcomes in less...

  • Report Research Overview: Strategic Message Management

    A Guide To Getting B2B Messaging Right
    February 10, 2020 | Laura Ramos, Lori Wizdo

    Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of...

  • Report Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

    Selling On This Channel Requires Embracing CPG-Style Approaches
    November 12, 2019 | Allen Bonde

    B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of...

  • Report Now Tech: Channel Onboarding, Q4 2019

    Forrester's Overview Of 30 Channel Onboarding Providers
    November 11, 2019 | Jay McBain

    You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

  • Webinar Predictions 2020: B2B Commerce And Marketplaces

    November 7, 2019 | Allen Bonde, Joe Cicman

    B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

  • Report Predictions 2020: B2B Marketing And Sales

    Accelerating Response To The Great Expectations For The B2B Buying Experience

    We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Report Untangle The Digital Twin As Part Of Your Digital Product Strategy

    Three Digital Twin Scenarios And How They Drive Business Value
    October 2, 2019 | Paul Miller

    The term "digital twin" refers to a wide range of situations, from comprehensive data-driven simulations of a machine operating in the real world to simple animations of how that machine might...

  • Report Adopt Product Management To Connect Design And Development

    Remedy The Design-Development Disconnect With A Triad Model
    September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

    Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

  • Report Gauge Your Customer Lifecycle Marketing Maturity

    Assessment: The B2B Marketing Playbook
    August 20, 2019 | Lori Wizdo

    To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

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