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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report How To Partner With Early-Stage Martech Providers

    The Risks And Rewards Of Working With Emerging Vendors
    July 7, 2020 | Joe Stanhope, Sarah Dawson

    Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

  • Report Accelerate Open Innovation Via Corporate Venture Capital

    The Do's And Don'ts Of Building A Startup Ecosystem
    December 6, 2019 | Nigel Fenwick

    Digital leaders are tasked with accelerating innovation across the enterprise. The build vs. buy decision applies to innovation as well as software. Buying innovation by investing in startups can...

  • Report Predictions 2020: New Tech

    What To Expect In VC-Backed Startup Markets In 2020
    November 1, 2019 | Carlton A. Doty, Christian Austin

    Business and technology leaders who manage tech-driven innovation and corporate venture capital (VC) funds have a difficult job scouting for opportunities across startup markets. These leaders must...

  • Report Accelerate Startup Onboarding With A Risk-Tolerant Approach

    Balance Innovation And Risk When Working With Emerging Vendors
    February 20, 2019 | Oliwia Berdak, Duncan Jones

    Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...

  • Report Partner With European Security Startups To Protect Your Business

    How To Capitalize On The Market's Best New Innovations
    December 28, 2018 | Paul McKay

    In addition to more-traditional venture funding, investors and governments across Europe have spent big to set up security incubators and accelerators, and their efforts have resulted in some true...

  • Report Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019
    November 6, 2018 | Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...