15 results in
Everything
Sort by:
- Relevance
- Date
Charts & Figures
Search Results
-
Report Gauge Your Customer Lifecycle Marketing Maturity
August 20, 2019 | Lori WizdoTo help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...
-
Report Forget Marketing And Sales Alignment: Calibrate To The Customer For Optimal Buyer Experience
May 1, 2019 | Lori WizdoB2B marketers know they need to operate across their sales and marketing silos to connect with buyers via content, channels, and tactics that deliver the best buyer experience. But the diversity of...