Charts & Figures
-
-
The Four Steps Of The Design Ladder
February 13, 2019
-
The Triple Diamond Model: Service Design Doing
February 13, 2019
Search Results
-
Report What's New In Service Design And What It Means For CX Pros
Highlights From The 2018 Global Service Design Conference With Forrester's Analysis
February 13, 2019 | Karine Cardona-SmitsWhat's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we...
-
Report The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018
Road Map: The Customer Analytics Playbook
September 28, 2018 | Brandon PurcellAI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech...
-
Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018
Tools And Technology: The Enterprise Marketing Technology Playbook
February 13, 2018 | Joe StanhopeIn our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...
-
Report The Forrester Wave™: Mobile Engagement Automation, Q3 2017
Automate Hyperpersonalized Engagement In Consumers' Moments
In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle,...
-
Webinar Content Intelligence For Marketing: A New Category And Breakout Vendors
March 30, 2017 | Ryan Skinner, Erna Alfred LiousasYour content today is dumb — the systems that store and deliver it have no inkling what it’s actually about. Tagging is, at best, unsystematic; at worst, it’s absent or...