Forrester

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• Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

  The 12 Providers That Matter Most And How They Stack Up

  February 27, 2019 | Rusty Warner

  In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...

• Report What's New In Service Design And What It Means For CX Pros

  Highlights From The 2018 Global Service Design Conference With Forrester's Analysis

  February 13, 2019 | Karine Cardona-Smits

  What's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we...

• Report The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

  Road Map: The Customer Analytics Playbook

  September 28, 2018 | Brandon Purcell

  AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  Tools And Technology: The Enterprise Marketing Technology Playbook

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Report The Forrester Wave™: Mobile Engagement Automation, Q3 2017

  Automate Hyperpersonalized Engagement In Consumers' Moments

  September 19, 2017 | Julie A. Ask, Joe Stanhope, Laura Naparstek

  In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle,...