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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Create A Three-Step Approach To Innovate With Insights
December 24, 2019
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Data Onboarding Enhances Measurement Efforts That Drive Deeper Insights
December 24, 2019
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Innovate Across Key Insights Areas
December 24, 2019
Search Results
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020
Tools And Technology: The Enterprise Marketing Technology Playbook
Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and...
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Report The Future Of Marketing Insights
Advanced Level: Insights Practices For Marketing Innovation
December 24, 2019 | Tina MoffettCustomer-obsessed companies use data and insights to alter business and marketing decisions. CMOs are taking this a step further by embracing data, knowledge, and organizational trends to elevate...
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Report Artificial Intelligence Transforms Marketing Performance Measurement
November 2, 2018 | Tina MoffettArtificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of...
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Webinar Artificial Intelligence Transforms Marketing Performance Measurement
September 19, 2018 | Tina MoffettThis webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and...
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