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• Report Artificial Intelligence Transforms Marketing Performance Measurement

  Continuous Improvement: The Marketing Measurement And Insights Playbook

  November 2, 2018 | Tina Moffett

  Artificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of...

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  Webinar Artificial Intelligence Transforms Marketing Performance Measurement

  September 19, 2018 | Tina Moffett

  This webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and...

• Report Customer-Obsessed Marketing Demands Unified Measurement

  Vision: The Marketing Measurement And Insights Playbook

  July 19, 2018 | Tina Moffett, Jim Nail

  Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

  Twenty Technologies Underpin Modern Marketing

  April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

  Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

• Report The Future Of Marketing Insights

  Advanced Level: Insights Practices For Marketing Innovation

  February 22, 2018 | Tina Moffett

  Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. CMOs are embracing data, knowledge, and organizational trends to elevate their...