Charts & Figures
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AI Transforms Marketing Performance Measurement
November 2, 2018
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Create A Three-Step Approach To Innovate With Insights
February 22, 2018
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Innovate Across Key Insights Areas
February 22, 2018
Search Results
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Report Artificial Intelligence Transforms Marketing Performance Measurement
Continuous Improvement: The Marketing Measurement And Insights Playbook
November 2, 2018 | Tina MoffettArtificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of...
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Webinar Artificial Intelligence Transforms Marketing Performance Measurement
September 19, 2018 | Tina MoffettThis webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and...
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Report Customer-Obsessed Marketing Demands Unified Measurement
Vision: The Marketing Measurement And Insights Playbook
Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018
Twenty Technologies Underpin Modern Marketing
Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...
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Report The Future Of Marketing Insights
Advanced Level: Insights Practices For Marketing Innovation
February 22, 2018 | Tina MoffettCustomer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. CMOs are embracing data, knowledge, and organizational trends to elevate their...