Skip to main content
11 results in Everything
 
Sort by:
Refine
  • Artificial Intelligence (AI)
  • Nick Barber

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Webinar There's No Personalization Without Understanding Your Content

    March 17, 2020 | Nick Barber

    Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report There's No Personalization Without Content Intelligence

    Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too
    October 25, 2019 | Nick Barber, Brendan Witcher

    Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

  • Report New Tech: AI Services For Rich Media, Q3 2019

    Forrester's Landscape Overview Of 32 Providers
    September 3, 2019 | Nick Barber

    As companies look to create more personalized customer experiences, they're finding out that their rich media content isn't architected for it. It's missing essential metadata and, in cases relying...

Content Type

Apply

Filters

Industry

Methodology

Vendor