2 results for "marketing and live events" in Everything
 
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  • Customer Experience Measurement

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  • Report Hardwire Customer Experience To Financial Performance

    CX Pros In Financial Services Must Connect Metrics To Money
    August 30, 2018 | Tom Mouhsian

    Senior business leaders in the financial services industry measure success with metrics like return on equity, net income, and risk-adjusted allowances but don't know how customer experience (CX)...

  • Report The Customer-Journey-Centric Firm

    How Leading Organizations Are Transforming Toward Journey Centricity
    November 13, 2017 | Joana van den Brink-Quintanilha

    Firms aspire to the benefits of a customer journey focus but struggle to achieve them because of obstacles in four realms: approach, ownership, tools, and culture. Some companies, though, have...

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