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  • Webinar The Essentials Of Voice, 2019

    Tuesday, September 24, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie A. Ask, Ian Jacobs, Jennifer Wise

    Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...

  • Webinar Notifications In Regulated Industries

    Wednesday, September 18, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie A. Ask, Peter Wannemacher, Heidi Shey

    Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...

  • Webinar The Essentials Of Chat, 2019

    Tuesday, September 17, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie A. Ask, Ian Jacobs, Jennifer Wise

    Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...

  • Webinar Mobile Notifications: Anticipating Your Customers' Needs And Evolving To Conversations (Advanced)

    Tuesday, August 27, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie A. Ask

    Consumers want convenience — and ultimately neither conversations with your chatbots nor your notifications provide it. Consumers want you to anticipate their needs and act on their...

  • Webinar Mobile Notifications: Tuning Your Operations To Improve Results (Intermediate)

    August 22, 2019 | Julie A. Ask

    Forrester believes that notifications provide a North Star for the evolution of digital experiences. Digital business professionals' commitment to notifications now will pull firms forward in their...

  • Webinar Mobile Notifications: Just Getting Started (Beginner)

    August 19, 2019 | Julie A. Ask

    Digital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically,...

  • Report The 3D Connected Consumer In 2019

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    June 20, 2019 | Julie A. Ask

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

  • Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd
    April 18, 2019 | Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

  • Report Forrester's Moments Index: The Concept

    Watch This Video To Understand How Your Consumers Connect To And Use Digital Experiences
    April 3, 2019 | Julie A. Ask

    Forrester is introducing a concept called the Moments Index; this video explains it. This index helps digital business professionals decide which features, content, and services to build on what...

  • Report Mobile Messaging Best Practices Illustrated

    Jump-Start Your Learning With This Library Of Mobile Message Examples
    October 22, 2018 | Julie A. Ask

    The most common question Forrester's clients ask about mobile messaging is, "Who does it well?" The second most popular question is, "What are my competitors doing?" Digital business leaders will...

  • Report Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
    October 3, 2018 | Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....

  • Report Build A Digital Experience Portfolio

    The Strategy And Technology You Need To Create Tomorrow's Digital Experiences
    July 24, 2018 | Julie A. Ask, Michael Facemire

    Digital experience used to be a simple choice: web or mobile. But with chatbots, connected products, messaging platforms, notifications, and more to contend with, deciding whether to build an app...

  • Report Digital Transformation: Mobile Is The Catalyst

    Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change
    June 13, 2018 | Julie A. Ask, Jeffrey S. Hammond

    Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets...

  • Report Digital Transformation: Master Startup Methods

    Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms
    June 13, 2018 | Julie A. Ask

    Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with...

  • Report The Future Of Digital Experiences

    April 17, 2018 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report Alert! You Need Notifications

    Master Notifications To Begin Your Digital Experience Evolution
    April 5, 2018 | Julie A. Ask

    Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to...

  • Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

  • Report AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem
    September 11, 2017 | Julie A. Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI...

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