Search Results
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Report Embrace A Unified Marketing Measurement Standard
Executive Overview: The Marketing Measurement And Insights Playbook
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...
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Forum CX Singapore 2019
Change The Game: Driving Radical CX Innovation
First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...
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Report Privacy Concerns Cripple Attribution Measurement
Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
October 10, 2018 | Tina MoffettThe marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...
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Webinar Where To Invest: The 20 Martech Tools To Consider
Marketers have a plethora of technologies to choose from these days, many of which overlap or provide some redundant functionality. And with limited budgets, choosing which tools to invest in can...
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Report Customer-Obsessed Marketing Demands Unified Measurement
Vision: The Marketing Measurement And Insights Playbook
Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...