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  • Forum Technology & Innovation

    learn best practices for driving innovation across your enterprise.
    November 3, 2020 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s innovation-driven business environment, technology leaders have a unique opportunity to move beyond the traditional back-office IT function and become the catalysts of business...

  • Forum Security & Risk

    Learn best practices for data security and cybersecurity risk management.
    September 22, 2020 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk 2020 to learn about...

  • Forum CX Singapore

    Supercharge Your CX Practice In One Day
    September 3, 2020 | Singapore | Frederic Giron

    CX Singapore 2020 is a one-day intensive event that will arm you with the tools and inspiration necessary to take your customer experience practice to the next level. Join us on September 3, 2020...

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Forum Technology & Innovation EMEA

    Learn how you can become an engine of innovation at your organization.
    June 4, 2020 | London | Pascal Matzke

    As a technology leader, you have a unique opportunity in the year ahead. You can expand your role from manager of internal technology to your organization’s innovation leader. Are you ready...

  • Forum Technology & Innovation APAC

    Learn how to become the catalyst of innovation in your enterprise.
    May 26, 2020 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    In 2020, technology leaders in the innovation-driven Asia-Pacific region have a chance to rise above the day-to-day management of IT systems and become a true catalyst of business...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report How 29 Companies Adjusted Policies To Help Customers During The COVID-19 Outbreak

    Creating New Standard Operating Practices For Business As Unusual
    April 21, 2020 | Judy Weader, Rick Parrish

    Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer...

  • Report Guide: How To Use The Moments Index

    Use Forrester's Moments Index To Make Smart DX Channel Choices
    March 9, 2020 | Julie A. Ask, Angelina Gennis

    Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis...

  • Report The CMO's Guide To CES 2020

    Once A Tech Show, CES Is Now About Experience
    February 4, 2020 | Dipanjan Chatterjee

    CES is as much about brands and customer experience as it is about technology. Read this report to lock in on the most important CMO lessons from this year's event.

  • Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

    CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

  • Report By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

    Regional As Well As National Factors Will Drive Europe's Smart Home
    January 6, 2020 | Meenakshi Tiwari, Frank E. Gillett

    Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart...

  • Report Forrester Analytics: Smart Home Devices Forecast, 2019 To 2024 (EU-5)

    ForecastView Document
    December 16, 2019 | Meenakshi Tiwari, Frank E. Gillett

    Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report The State Of US Consumers And Technology, 2019

    Increasingly Intimate Technologies Spark The Next Mind Shift
    November 8, 2019 | Anjali Lai

    Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...

  • Report Predictions 2020: The Internet Of Things

    IoT Will Propel Smart Displays, 5G, Product Ransomware Attacks, Supply Chains, And New Business Models

    This report shares Forrester's five 2020 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...

  • Report Predictions 2020: The Customer In 2020

    Consumer Pressure To Put Idealistic Values Into Action Forces Brands To Evolve Their Purpose
    October 28, 2019 | James L. McQuivey, Anjali Lai

    CMOs have been racing to invent content and experiences that are novel, delightful, hyper-personalized, memorable (if not viral), and delivered at the perfect moment to consumers' ever-shrinking...

  • Report Forrester's Moments Index

    Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
    October 17, 2019 | Julie A. Ask

    Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report Australian Consumers' Digital Coming Of Age Is Here

    August 19, 2019 | Zhi-Ying Barry

    Something remarkable is happening with Australian online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they're embracing innovation faster than ever before....

  • Report The Forrester Tech Tide™: Internet Of Things, Q3 2019

    Eighteen Technologies Underpin IoT Solutions
    July 25, 2019 | Michele Pelino

    A diverse array of internet-of-things (IoT) technologies is necessary to enhance operational efficiencies and enable personalized customer experiences across vertical markets and use cases. To help...

  • Report The Canada Customer Experience Index, 2019

    How Brands Build Loyalty With The Quality Of Their Experience
    July 15, 2019 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 161 brands across 14 industries in the Canada Customer Experience...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report The 3D Connected Consumer In 2019

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    June 20, 2019 | Julie A. Ask

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

  • Report Smart Speakers Lead The Smart Home Revolution

    Cost Continues To Be The Biggest Inhibitor To Smart Home Adoption
    May 21, 2019 | Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    Smart home technology has moved past its early adoption stage, and we expect the installed base of smart home devices to grow at CAGR of 26.2% between 2018 and 2023. Smart speakers have been the...

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