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  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report 2017 India Online Banking Functionality Benchmark

    ICICI Bank Stands Out By Offering Better Online Banking Services
    June 12, 2017 | Ashutosh Sharma, Arnav Gupta

    Online banking customers in India use their providers' secure websites to complete tasks and achieve their banking objectives. Digital banking teams must keep a close eye on which goals a customer...

  • Report Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

    Quantifying Cultural Bias In Customer Experience
    April 12, 2017 | Kyle Steinhouse

    Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases...

  • Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • Report The India Customer Experience Index, 2015

    A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty
    September 21, 2015 | Ryan Hart

    For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and sustain...

  • Report Global Financial Behaviors, 2012

    Global Consumer Technographics®
    January 28, 2013 | Gina Fleming

    There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

  • Report Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets
    August 13, 2012 | Zia Daniell Wigder, Manish Bahl

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report A Snapshot Of Emerging Mobile Commerce In China

    Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
    August 17, 2010 | Zia Daniell Wigder

    With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

  • Report How Global Consumers Are Adopting Online Banking

    A Technographics® Global Snapshot
    June 9, 2010 | Jacqueline Anderson

    More consumers are adopting online financial activities worldwide, but online banking adoption rates vary greatly. Whereas Asia Pacific countries tend to lead in the adoption of many online...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...