Charts & Figures
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Marketing Measurement Will Grow By $1 Billion Over The Next Five Years
September 17, 2018
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Unified Measurement Leads Growth Of Advanced Marketing Measurement
September 17, 2018
Search Results
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Webinar Chart Your Course To Marketing Measurement Maturity
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
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Webinar Changing Expectations Fuel Direct-To-Consumer Disruption
A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
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Report Spend On Marketing Performance Measurement Doubles By 2023
September 17, 2018 | Jim NailMarketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...