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The Marketing Measurement And Insights Playbook For 2019
Embrace A Unified Marketing Measurement Standard
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...