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  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • Webinar Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    January 8, 2015 | Dan Bieler

    As the CIO’s attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo a dramatic transformation. Only a minority of telcos will...

  • Report Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement
    August 21, 2014 | Clay Richardson, Carlton A. Doty, Skip Snow

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

  • Report mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments
    February 4, 2014 | Julie A. Ask

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

  • Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

  • Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report
    December 17, 2012 | Lindsey Colella

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

  • Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • Report Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
    February 1, 2011 | Peter Burris

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry...

  • Report Smart Computing Solutions Are On The Rise

    A Snapshot Of Adoption From The InformationWeek 500
    January 21, 2011 | Andrew Bartels, Charles Green, Jessica Mandrik

    Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

  • Report The State Of Health Plans' Mobile Product Strategies

    How Health Plans Are Tackling Mobile — And How They Risk Missing The Mark
    December 30, 2010 | Elizabeth Boehm, Seth Fowler

    Consumer product strategists at health plans are beginning to develop and launch mobile solutions in earnest. These product strategists commonly develop mobile products to help control costs,...

  • Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

  • Report Getting Clever About Smart Cities: New Opportunities Require New Business Models

    November 2, 2010 | Jennifer Belissent, Ph.D.

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to...

  • Report Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era
    April 16, 2010 | Andrew Bartels, Ellen Carney

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

  • Report Smart Computing Innovation Must Be Guided By EAs

    March 30, 2010 | Henry Peyret

    Forrester predicts that the latest cycle of technology innovation, "Smart Computing," will reshape the technology market through 2017. Smart Computing — which involves a blend of smart devices,...

  • Report The Arrival Of Smart Computing Reinforces The Need For Dynamic Business Applications

    Smart Computing Drives The New Era Of IT Growth
    February 18, 2010 | Mike Gilpin

    Since the 1950s, the US has seen three cycles of technology investment growth and refinement. In 2008, the US entered its fourth such cycle, which Forrester is labeling "Smart Computing." Smart...

  • Report The Next Wave Of IT Investment Is Smart Computing

    Smart Computing Drives The New Era Of IT Growth
    January 5, 2010 | Simon Yates

    Like the mainframe, personal, and network computing eras that have gone before it, "Smart Computing" will usher in a new era of technology innovation and growth. But, says Andrew Bartels, it will...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

  • Report It's Time To Take Games Seriously

    Video Games Provide An Effective Way To Reach Customers And Employees
    August 19, 2008 | TJ Keitt, Paul Jackson

    Serious gaming, or the use of games and gaming dynamics for non-entertainment purposes, is poised to take off thanks to the rise of Technology Populism, the greening of IT, and the emergence of the...

  • Report Healthcare Unbound's Untapped Potential

    Insights And Challenges From The Fifth Annual Healthcare Unbound Conference
    August 15, 2008 | Elizabeth Boehm

    Every year thought leaders and solution providers in the areas of aging in place, remote patient monitoring, and wellness and disease management support get together to discuss advances and issues...