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  • Webinar The Global Digital Gap

    June 26, 2017 | Thomas Husson

    Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served...

  • Report Mobile In Japan: What Marketers Need To Know

    May 20, 2014 | Thomas Husson

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

  • Report Quick Take: Impressions From Mobile World Congress 2014

    March 6, 2014 | Dan Bieler, Thomas Husson, Henning Dransfeld

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

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