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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Level Up Your Cloud Strategy With Video Game Innovation

    Be A Fast Follower Of An Industry That Consistently Pioneers Change
    July 16, 2020 | Chris Gardner, Will McKeon-White

    The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The State Of Marketing Innovation Maturity, 2020

    Benchmarks: The Marketing Innovation Playbook
    February 4, 2020 | Mary Pilecki

    Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the...

  • Webinar The Case For An Open Sourcing Strategy

    December 16, 2019 | James Staten, Christopher Condo

    To drive up ecosystem, customer, and industry adoption and expansion of your digital transformation platforms and innovations, a key move by leading firms is to open source foundational aspects of...

  • Webinar Innovate At The Edge

    How Edge Computing Dramatically Empowers CX, EX, And Business Value Enhancements
    October 31, 2019 | Brian Hopkins, James Staten

    In this webinar, CIO analysts James Staten and Brian Hopkins help clients better understand what edge computing is; how it extends investments in the internet of things (IoT), cloud computing, and...

  • Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index

    May 22, 2019 | Anjali Lai

    Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...