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  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Webinar Digital Operations Platforms For Distribution Businesses

    Based On The Forrester Wave™
    Friday, October 2, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Liz Herbert

    Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...

  • Forum Security & Risk Global

    Leading the Way
    September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Paving The Path To Omnichannel Commerce

    Roadmap: The Omnichannel Commerce Playbook
    July 14, 2020 | Brendan Witcher

    Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    June 11, 2020 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Omnichannel Mastery: Optimize Fulfillment And Engagement

    Continuous Improvement: The Omnichannel Commerce Playbook
    February 18, 2020 | Brendan Witcher

    Omnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....

  • Report Case Study: Tech-Driven Innovations Transform Global Shipping

    OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain
    January 27, 2020 | Guannan Lu, Danny Mu

    Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....

  • Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US

    December 26, 2019 | Sucharita Kodali, Madeline Cyr

    This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...

  • Report Same-Day Delivery: Avoid The Rush And Deal With The Realities

    Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability
    December 26, 2019 | Brendan Witcher

    Same-day delivery gets a lot of media play, but many retailers and restaurants struggle to see the viability of offering this service as a long-term business model. Aside from logistical and...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

    October 3, 2019 | Sucharita Kodali

    Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...

  • Report Retailers, Reduce The Pain Of Online Returns

    Shoppers Want Generous, Flexible Online Return Policies
    September 30, 2019 | Sucharita Kodali

    In the hypercompetitive online retail sector, product returns are a cost of doing business. Traditional retailers have generally tried to reduce returns by any means possible, but digitally native...

  • Report The US Last-Mile Landscape Today

    eCommerce's Future Depends On Innovation In Package Delivery
    August 2, 2019 | Sucharita Kodali

    More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    May 8, 2019 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report IoT Solutions Transform The Cold Chain

    Enhanced Cold Chain Processes Benefit Many Industries
    May 2, 2019 | Michele Pelino

    Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...

  • Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy

    Brands Benefit From Direct Consumer Relationships That Offer Unique Value
    April 2, 2019 | Ryan Skinner

    Direct-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...

  • Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Benchmarks: The Retail eCommerce Playbook
    March 25, 2019 | Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

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