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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Social Technographics® In India

    While Few Indians Are Online, Most Who Are Use Social Media
    January 14, 2010 | Steven Noble

    Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should...

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