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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Digital Transformation & Innovation India 2019

    Master Tech-Driven Transformation
    May 28, 2019 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Forum CX Sydney 2019

    Change the Game: Driving Radical CX Innovation
    May 9, 2019 | Sydney | Michael Barnes, Riccardo Pasto, James Staten

    Good news. CX leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and more focused on business impact....

  • Report The India Digital Retailers Customer Experience Index, 2018

    How Indian Digital Retail Brands Earn Loyalty With The Quality Of Their Experience
    January 24, 2019 | Amit Bhatia

    How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven digital retailers that we analyzed as part of...

  • Report New Retail Is Transforming Commerce

    Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping
    January 22, 2019 | Xiaofeng Wang

    Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the...

  • Report Case Study: Intime Embraces New Retail Transformation To Drive Growth

    Omnichannel Is The Foundation Of An Insights-Driven Retail Business
    January 16, 2019 | Xiaofeng Wang

    Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom...

  • Report The Australia Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    December 26, 2018 | Riccardo Pasto, Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 brands across six industries in the Australia Customer...

  • Report From Singles' Day To Global Shopping Festival

    This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
    December 10, 2018 | Xiaofeng Wang

    2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in...

  • Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    ForecastView Document
    November 29, 2018 | Satish Meena

    Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...

  • Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

    Experimentation And Discipline Are Key To Thriving On Emerging Technologies
    November 27, 2018 | Leslie Joseph

    Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...

  • Report The India Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    November 26, 2018 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across six industries in the India Customer...

  • Report Case Study: JD.com Delivers Superior CX With Digital Supply Chain And In-House Logistics

    How China's Largest Retailer Wins By Infusing Operations With Emerging Tech
    November 12, 2018 | Riccardo Pasto, Danny Mu

    JD.com, the largest retailer in China, sees investments in logistics and supply chain as key enablers of sustainable customer experience (CX) differentiation in a highly competitive market. This...

  • Report eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022
    August 10, 2018 | Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce...

  • Report eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
    August 10, 2018 | Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...

  • Report Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    March 28, 2018 | Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace...

  • Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    ForecastView Document
    March 21, 2018 | Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...

  • Report Forrester Readiness Index Report: eCommerce, 2017

    ForecastView Document
    March 1, 2018 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting that provides insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • Report The Australia Retail Customer Experience Index, 2017

    How Australian Retailers Earn Loyalty With The Quality Of Their Experience
    January 22, 2018 | Tom Champion

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 retail brands that we analyzed as part of the...

  • Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    January 8, 2018 | Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

  • Report AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

    A Look At Alibaba's Digital Innovations And Its "New Retail" Vision
    January 8, 2018 | Xiaofeng Wang

    Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly,...

  • Report The Australia Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Tom Champion

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the Australia CX...

  • Report The India Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

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