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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
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Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
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September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
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May 14, 2018 | Satish MeenaDigital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...
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Report Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)
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March 28, 2018 | Satish MeenaWith more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace...
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Report Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)
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This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report...
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Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)
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March 2, 2018 | Brandon VerblowWith nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our...
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Report Forrester Readiness Index Report: eCommerce, 2017
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March 1, 2018 | Satish MeenaThe Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting that provides insights for global expansion needs. The eCommerce index signifies the level of opportunity among...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe), Q4 2017 Update
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February 21, 2018 | Michael O'GradyOnline retail sales will grow at an average of 11.9% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 21% of non-grocery...
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Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)
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January 8, 2018 | Michael O'GradyDigital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...