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  • Report Industry Nuances In US Loyalty Program Engagement, Attitudes, And Expectations

    A Technographics® 360 Report Using Survey And Qualitative Data
    October 27, 2016 | Anjali Lai

    Loyalty programs are everywhere, and US online consumers belong to many of them. But not all rewards programs are considered equal in their minds. This report applies Forrester's Technographics 360...

  • Report Defining Social Intelligence

    Use Social Insights To Inform The Enterprise
    March 14, 2016 | Samantha Ngo

    Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. Marketers struggle to fully utilize these insights from the masses of data...

  • Report Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

  • Report Social Marketing Spending In 2011

    June 26, 2012 | Nate Elliott

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

  • Webinar The New Messaging Mandate: Steps To Abandon Channel-Siloed Digital Messaging

    April 12, 2012 | Ari Osur

    Marketers rely on many different digital messaging options, from email and texting to social media posts and mobile app push notifications. Thanks to mobile devices and tablets, many of these...

  • Report Forrester Research Online Display Advertising Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    June 28, 2011 | Niki Scevak

    Online display avertising forecast: Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad...

  • Report Upgrading Your Interactive Measurement Strategy

    Why You Should Make Multichannel Measurement A Priority
    December 6, 2010 | Joanna O'Connell

    Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most...

  • Report Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
    December 6, 2010 | Augie Ray

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

  • Report Peer Influence Analysis

    Mass Influencers Are The Key To Achieving Scale In Social Media Marketing
    April 20, 2010 | Josh Bernoff, Augie Ray

    For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online...

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and...

  • Report How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations
    February 3, 2010 | Sean Corcoran

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as...

  • Report Who Flocks To Twitter?

    December 12, 2009 | Sean Corcoran, Josh Bernoff

    Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to...

  • Report How The Recession Changes Social Behavior

    December 9, 2009 | Sean Corcoran

    Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

  • Report The Social Tools Consumers Want From Their Favorite Brands

    April 16, 2009 | Josh Bernoff, Cynthia N. Pflaum

    More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion...

  • Report Redefining Attribution In The Social Computing Era

    Comparing Channels Using The Block-And-Tackle Methodology
    March 3, 2009 | Emily Riley

    A big theme for today's interactive marketer is attributing credit for a click, engagement, or sale to the right advertisement. Until now, attribution as a technique has been linked mainly to...

  • Report Justifying Social Marketing Spending

    February 18, 2009 | Michael Greene

    With economic turbulence causing executives to tighten marketing budgets, interactive marketing professionals have to go the extra mile to justify their investments. While only 31% of social...

  • Report Time To Rethink Your Corporate Blogging Ideas

    With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan
    December 9, 2008 | Josh Bernoff

    Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the...

  • Report Technographics® Survey Highlights: North American Technographics Media And Marketing Online Survey, Q2 2008

    June 23, 2008 | Ted Schadler

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media And Marketing Online Survey, Q2 2008. This deck covers online activities, blogging topics,...

  • Report How To Connect With Bloggers

    Understand Motivations To Start Successful Outreach
    June 20, 2008 | Peter Kim

    More individuals blog today than ever before. As Social Computing has matured, brands recognize the importance of connecting with this small but influential group of content creators. Adults and...

  • Report Technographics® Insight: New Moms Are More Active Online

    June 16, 2008 | Ted Schadler

    This Technographics Insight takes a look at Expectant/New Moms online activities. It compares these women to the average US online consumer to see how they use the Internet differently.

  • Report Microblogging For Marketers

    October 16, 2007 | Peter Kim

    Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are...

  • Report Technographics Survey Highlights: North American Media And Marketing Online Survey, Q3 2007

    September 19, 2007 | Jacqueline Anderson

    This highlight deck reviews the key findings from the Q3 2007 Media and Marketing Online Survey. This survey covered questions on media, brand use, social media, online video and MP3s.

  • Report Who Blogs

    July 10, 2007 | Charlene Li

    This data chart is a profile of adult and youth bloggers. It looks at the demographics, psychographics, and emerging online channel usage for these individuals.