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  • Report Positive Email Attitudes Continue

    Consumers Are Satisfied With The Email Experience
    January 3, 2017 | Rebecca McAdams, Shar VanBoskirk

    Forrester has evaluated consumer email attitudes over the past four years, using our Consumer Technographics® data from 2012 through 2016. Overall, attitudes toward email have become increasingly...

  • Report Forrester Data: Email Marketing Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    October 14, 2016 | Brandon Verblow

    Given the proliferation of novel digital marketing channels available to businesses, marketing decision-makers may wonder whether more traditional digital marketing channels like email are falling...

  • Report Forrester Research Email Marketing Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    June 14, 2015 | Jitender Miglani

    This report provides a forecast for the US population of email users, marketing email volume, and email marketing spending for the years 2015 to 2020. It estimates the total number of online users...

  • Report Digital Will Win The Day, But Which Channels Will Win Digital?

    ForecastView Document
    February 13, 2015 | Carmine G. Lengua, Jr.

    Forrester recently published updates to its US digital marketing forecasts, including search engine marketing, display advertising, social advertising, and email marketing. This report examines...

  • Report US Digital Marketing Forecast, 2014 To 2019

    Spend Will Top $100 Billion, Overtaking Television Advertising
    November 4, 2014 | Shar VanBoskirk

    By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable...

  • Report Forrester Research Email Marketing Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    July 2, 2014 | Jitender Miglani

    This report provides a forecast for the email users population, marketing email volume, and email marketing spending in the US for the years 2014 to 2019. It estimates the total number of online...

  • Report Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet
    November 20, 2013 | Niki Scevak

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid...

  • Report Forrester Research Email Marketing Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet
    July 8, 2013 | Jitender Miglani

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

  • Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 5, 2012 | Niki Scevak

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

  • Report Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    October 10, 2012 | Jitender Miglani

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

  • Report How US Marketers Use Email

    August 15, 2012 | Shar VanBoskirk

    Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

  • Report The New Messaging Mandate

    Introducing Customer-Focused Integrated Messaging
    August 8, 2012 | Shar VanBoskirk

    This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles....

  • Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • Report How Consumers Find Websites In 2011

    And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic
    December 22, 2011 | Shar VanBoskirk

    As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks — overtook...

  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

    ForecastView Spreadsheet
    September 2, 2011 | Niki Scevak

    Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

  • Report US Interactive Marketing Forecast, 2011 To 2016

    Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix
    August 24, 2011 | Shar VanBoskirk

    By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social...

  • Report Embedding Social Media Into The Marketing Mix

    How Interactive Marketers Can Use Social Media To Enhance Other Channels
    April 15, 2011 | Sean Corcoran

    Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building...

  • Report Forrester Research Email Marketing Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    March 24, 2011 | Niki Scevak

    Email Marketing Forecast (US): Includes total number of email users and number of personal email accounts segmented by primary email, social email, secondary email, and work email accounts....

  • Report Consumer Email Attitudes Improve

    December 30, 2010 | Shar VanBoskirk

    Consumers delete fewer email messages, integrate email promotions with personal emails, and forward promotional emails more today than in past years. But email marketers shouldn't be too smug about...

  • Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • Report Interactive Marketing Priorities For SMBs

    August 13, 2010 | Shar VanBoskirk

    Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with their ability...

  • Report Reaching Your Most Valuable Email Customers

    Influencers' Attitudes Toward Email Marketing
    May 6, 2010 | Shar VanBoskirk

    A core group of consumers who value email and are also go-tos within their communities for product recommendations — a group Forrester calls promotion influencers — are email marketers' most...

  • Report Financial Services Will Lead Interactive Spend By 2014

    January 8, 2010 | Shar VanBoskirk

    US financial services will become the largest spender in interactive marketing by 2014 as financial services firms seek lower-cost marketing options, overcome regulatory barriers, expand search...

  • Report Retailers Boost IM Spend To Drive Online Sales

    December 24, 2009 | Shar VanBoskirk

    Retailers today account for the largest interactive marketing (IM) spend of all industries due to their direct marketing heritage and reliance on the Web as a sales channel. We expect retail...

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