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  • Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Report Introducing Forrester's Consumer Healthcare Segmentation

    North American Consumer Technographics®
    July 11, 2014 | Gina Fleming

    In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection...

  • Webinar Mapping The US Health Insurance Landscape From The Consumer's Perspective

    Consumer Technographics®
    August 22, 2013 | Gina Fleming, Lindsey Colella, Anjali Lai

    With the onset of the Patient Protection and Affordable Care Act, otherwise known as "Obamacare," there will be many new customers in the healthcare market. With many new potential customers who...

  • Report Mapping The US Health Insurance Landscape From The Consumer's Perspective

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 23, 2013 | Gina Fleming, Carlton A. Doty

    The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can best...

  • Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report
    December 17, 2012 | Lindsey Colella

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

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