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  • Report Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report
    December 12, 2017 | Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming, Fatemeh Khatibloo

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...

  • Report What Millennials Need From Your Loyalty Program

    A Technographics® 360 Report: Using Survey And Qualitative Data
    October 17, 2016 | Anjali Lai

    Millennials are notoriously hard to retain; they tend to value intangible experiences over product acquisition more than any other generation. In a world where loyalty programs are table stakes and...

  • Report Brief: Forrester's Empowered Customer Segmentation Applies Across Industries

    North American Consumer Technographics®
    September 21, 2016 | Anjali Lai

    The pursuit of novel and emotionally satisfying experiences combined with a growing number of devices, digital services, and information sources is giving customers a sense of empowerment that...

  • Report Applying Forrester's Empowered Customer Segmentation

    North American Consumer Technographics®
    August 15, 2016 | Anjali Lai

    Empowered customers are driven by today's culture of experimentation, a lust for recognition, and an ever-growing number of devices, connections, and information streams. Forrester's Empowered...

  • Report The Rise Of The Empowered Customer

    Consumers' Evolving Behaviors And Attitudes Set The Pace For Innovation
    July 12, 2016 | Anjali Lai

    Empowered consumers fuel the age of the customer — you've likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just...

  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • Report Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

  • Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 12, 2014 | Roxana Strohmenger, Anjali Lai

    Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

  • Webinar Mapping The US Health Insurance Landscape From The Consumer's Perspective

    Consumer Technographics®
    August 22, 2013 | Gina Fleming, Lindsey Colella, Anjali Lai

    With the onset of the Patient Protection and Affordable Care Act, otherwise known as "Obamacare," there will be many new customers in the healthcare market. With many new potential customers who...

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