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  • Report The Canadian Tech Market Outlook For 2019 To 2020

    Canadian Tech Spending Will Moderate After Strong Growth In 2017 And 2018
    July 10, 2019 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

    The Canadian tech market will see moderate growth in 2019 and 2020. Near-term prospects for Canadian economic growth appear shaky due to the collapse of oil prices in Q4 of 2018 and persistent...

  • Report The US Healthcare Security Benchmark, 2018 To 2019

    Healthcare Pros Must Spend Wisely To Counter Increasing Complexity

    In the past, IT security teams within US healthcare providers had much smaller budgets than those within other industries. This is no longer the case, as budget increases in healthcare have come as...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 23, 2019 | Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report The State Of Digital Insurance, 2019

    Landscape: The Digital Insurance Strategy Playbook
    February 5, 2019 | Oliwia Berdak

    Insurers have so far been shielded from digital disruption by an older demographic, underwriting expertise, and regulatory requirements. But these barriers are starting to fall. This report...

  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...

  • Report How To Select An Experience Design Provider, North America, 2018

    Three Types Of Providers Offer Human-Centered Experience Design
    June 14, 2018 | Andrew Hogan

    To improve customer experience (CX), many firms seek outside help from an agency or consultancy that offers experience design (XD) services. But these XD providers often use the language and...

  • Report The Digital Transformation Of Video Advertising Arrives

    Addressable And Advanced TV Buying Hits The Inflection Point
    May 16, 2018 | Jim Nail

    Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...

  • Report The Amazon Effect Is Primed To Disrupt Healthcare

    Digital Will Disrupt Bricks-And-Mortar Healthcare
    April 11, 2018 | Kate McCarthy, Alex Kramer

    Healthcare has lagged other industries in digital transformation and customer obsession for far too long. But Amazon has declared its intent to enter the space, and healthcare leaders must act....

  • Report Digital Rewrites The Rules Of Business

    The Vision Report In The Digital Business Playbook
    February 26, 2018 | Nigel Fenwick, Ted Schadler

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage...

  • Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • Report The State Of Digital Banking, 2018

    Landscape: The Digital Banking Strategy Playbook
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • Report The US Healthcare Security Benchmark 2017 To 2018

    Healthcare Providers Must Improve Security For Digital Transformation
    January 17, 2018 | Salvatore Schiano, Chris Sherman

    IT security budgets at US healthcare organizations have lagged behind other industries. In a highly regulated industry, budget constraints have made compliance challenging and impeded security...

  • Report Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation
    November 10, 2017 | Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital...

  • Report Predictions 2018: Automation Alters The Global Workforce

    Ten Key Developments In Automation Reshape The Industry In 2018

    Automation has been one of the most profound and disruptive forces in human history. The market for automation in many forms will accelerate faster in 2018 as firms look to squeeze performance and...