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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report Moving Traveler Loyalty From "Utility" To "Good"

    Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
    September 21, 2011 | Henry H. Harteveldt, Luca S. Paderni

    The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...

  • Report US Email Marketing Volume Forecast, 2008 To 2013

    July 22, 2008 | Julie M. Katz

    Email's low cost and high ROI continue to drive email marketing volumes upward. In the US, volumes will reach a high point of 838 billion marketing messages in 2013. We expect returns resulting...

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