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  • Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • Report Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data
    August 9, 2017 | Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond...

  • Webinar Wearables: A New Era Of Mobile Innovation?

    ForecastView® And Consumer Technographics®
    April 27, 2016 | Susan Wu, Anjali Lai

    Wearable devices came to market with much anticipation and speculation. How have consumers received wearable technology, and where is adoption headed over the next five years? In this webinar, we...

  • Report Data-Driven Decision-Making In Consumers' Everyday Lives

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    April 13, 2016 | Anjali Lai

    The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media...

  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Report Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

    A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data
    November 16, 2015 | Anjali Lai, Fatemeh Khatibloo

    Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

  • Report UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 7, 2015 | Anjali Lai

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

  • Report US Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    October 2, 2015 | Anjali Lai

    For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

  • Report Citizen Perspectives On The Smart City

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    September 16, 2015 | Anjali Lai, Jennifer Belissent, Ph.D.

    When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens'...

  • Report Win, Serve, And Retain Today's Health Insurance Consumers

    North American Consumer Technographics® Report
    July 16, 2015 | Anjali Lai

    The US health insurance industry is in the midst of a tectonic shift. Patient empowerment and federal legislation are steering healthcare payers into a new era in which digital alternatives are...

  • Report One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    July 6, 2015 | Anjali Lai

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

  • Report It's Time To Embrace Customer Emotion

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    June 16, 2015 | Anjali Lai

    Data from Forrester's Customer Experience Index (CX Index) proves that a customer's emotional relationship with a brand is one of the strongest unique drivers of customer loyalty. This means you...

  • Report The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    May 28, 2015 | Anjali Lai

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment,...

  • Report Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 27, 2015 | Anjali Lai

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for their...

  • Report Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    December 18, 2014 | Anjali Lai

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple unveiled...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • Report Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...