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The Data Security And Privacy Playbook For 2019

Protect Your Intellectual Property And Customer Data From Theft And Abuse

Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, and privacy...

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  • Report Give Your Brand A Voice — Literally

    Vision: The Brand Experience Playbook
    August 12, 2019 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

  • Report Develop Effective Security And Privacy Policies

    Policy: The Data Security And Privacy Playbook
    March 29, 2018 | Heidi Shey

    Data security and privacy policies are ineffective and can even hinder business processes without a clear understanding of the data — from what it is to where it exists. Data identity is the...

  • Report Introducing Forrester's Consumer Privacy Segmentation — EU

    January 25, 2018 | Enza Iannopollo, Gina Fleming

    In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...

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