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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®
    August 29, 2017 | Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

  • Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1...

  • Report Mobile's Role In The Consumer's Path To Purchase

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data
    April 15, 2015 | Nicole Dvorak

    When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

  • Report Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    A Technographics 360 Report: Using Online Community And Social Listening Data
    February 27, 2015 | Kristopher Arcand

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

  • Survey North American Consumer Technographics® Retail Survey, 2014

    April 8, 2014

    Forrester conducted an online survey fielded in April 2014 of 7,548 North American (US and Canadian) individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is...

  • Survey North American Technographics® Online Benchmark Survey (Part 1), 2013

    April 17, 2013

    Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

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